Shortly after ending up a 27-year run of using NIKE equipment, Tiger Woods has actually chosen his next garments landing area.

Woods has actually revealed a broadened collaboration with TaylorMade, a brand name set to make its very first significant entryway into the garments area. The 15-time significant champ has actually played TaylorMade clubs going back to 2017—now he will be the face of its brand-new Sun Day Red garments line. 

The line will introduce on May 1.

“It’s the right time in my life,” Woods stated Monday at a revealing celebration. “It’s transitional. I’m not a kid any more. I want to have a brand I’m proud of going forward.”

According to TaylorMade CEO David Abeles, the brand-new brand name is a different vertical within TaylorMade’s holding business. It is based in San Clemente, California, instead of TaylorMade’s Carlsbad head office, and will have its own personnel.

“This brand stands alone,” Abeles stated. “It is independent of TaylorMade… we are going to sunrise a brand tonight that will live with us, our lives, our families, everybody for generations to come.”

The statement was made this night as competition week at the Genesis Invitational has actually started. Woods, host of the occasion, is making his very first main PGA Tour begin given that in 2015’s Masters.

Last month, 4 hallmark applications for a brand-new Sun Day Red brand name were sent to the United States Patent and Trademark Office (USPTO) by TaylorMade Lifestyle Ventures LLC. The main logo design in the application was shared commonly on social networks, which was certainly the logo design that emerged Monday. There are 15 stripes in the logo design to represent each significant success in Tiger’s profession.

During a media occasion in Los Angeles, a variety of garments—from polos to hoodies—was on screen.

When Woods signed with TaylorMade 7 years back, the offer consisted of an ownership stake in the business. Abeles called this most current endeavor with Woods, “a full-blown unequivocal partnership.”

It’s been a badly concealed that TaylorMade, a long time devices producer given that 1979, would get in the garments market. Signs ended up being more apparent in current months as task posts appeared for positions in their brand-new garments department. 

Brad Blankinship, who formerly led lines such as Quiksilver and RVCA, has actually been selected president of Sun Day Red.

Woods had actually used NIKE garments given that turning pro in 1996. He made a reported $500 million throughout the life of the offer, consisting of $200 million in his 10-year agreement renewal that started in 2013.

That offer ended last month as Woods and NIKE chose to go different methods. It was among the majority of renowned athlete-brand relationships in sports history. 

Woods played NIKE devices from the early 2000’s through 2016 when the business left the hard-goods company. That unlocked for Woods to sign with TaylorMade. Other than his Bridgestone golf ball and Scotty Cameron putter, Woods has actually utilized TaylorMade equipment given that 2017. 

TaylorMade has an extremely minimal garments existence with athleisure products on their site, however they have actually not been producing significant on-course garments. Adidas gotten TaylorMade in 1997 however offered the business off to KPS Capital Partners in 2017.

Prior to 2017, NIKE golf enthusiasts used NIKE garments and TaylorMade golf enthusiasts used adidas garments—however the sale unlocked for crossovers, enabling Woods to use NIKE garments while playing TaylorMade clubs. 

Now Woods will have TaylorMade clubs and garments. He will debut the new threads at Riviera Country Club today.

“I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed,” Woods stated in a release. “There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world. Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it’s on the course, or in life. We will be anchored to putting the athlete first in the product decisions we make.”

There are numerous other significant TaylorMade professional athletes who use NIKE garments, consisting of Rory McIlroy, Tommy Fleetwood, Scottie Scheffler and Nelly Korda. 

There is speculation NIKE might be leaving the golf garments area totally. Jason Day, a long time user of NIKE, just recently left the Swoosh to sign with Malbon. NIKE just recently revealed strategies to cut $2 billion in expenses over the next 3 years, which would consist of layoffs of numerous staff members.