And the club have actually done simply that, having actually revealed that Red Bull is the Magpies’ brand-new main energy beverage partner. The club have actually concurred a multi-year handle the Austrian business, and their logo design was currently being marketed at St James’ Park on Sunday throughout Newcastle’s 2-1 win versus Tottenham.

Newcastle’s sponsorship with Red Bull comes at the exact same time that Leeds United are likewise sponsored by them.

The Red Bull logo design is on the front of the Leeds t-shirts this season, as Daniel Farke’s side goal to win promo from the Championship to the Premier League. Not just that, however the Red Bull group have actually likewise purchased a minority stake in the Yorkshire club.

And TBR Football‘s finance expert Adam Williams has suggested that Red Bull’s association with Leeds might have an effect on their Newcastle offer if the Whites are promoted.

“This is an interesting deal on a number of levels,” he stated.

“For one, I think this is only the second ever deal that Red Bull have done in English football.

“The energy drinks market is actually pretty saturated. Lucozade, Carabao, Monster – all have associations with football clubs and competitions.

“Red Bull are obviously the biggest player with by far the biggest market share, but perhaps their existing relationship with clubs in their ownership group has led them away from getting into bed with English clubs.

“Events in recent months indicate that they are breaking from this strategy.

“Earlier this summer, Red Bull struck a significant minority investment deal with Leeds United. They are also paying the club a Championship-record fee to be their front-of-shirt sponsor.

“I suspect that, if Leeds were to be promoted, there might be some sort of break clause that would see the deal with Newcastle terminated.

“That’s speculation, but it’s possible. I can’t think of any other examples where an owner of one Premier League club also sponsors another.”

How much Newcastle might make from Red Bull offer as PIF strike 2nd collaboration

Williams keeps in mind that this is the 2nd offer that Red Bull have actually just recently concurred with a PIF club, and has actually recommended that this sponsorship might be worth double what the Magpies were obtaining from their previous arrangement with Monster.

“From the Newcastle angle, it’s interesting to not that, just a few weeks ago, Red Bull struck a sponsorship deal with Al-Hilal, who are owned by PIF,” he stated.

“Clearly, there has been some backchannelling between the two organisations. PIF are now one of the biggest benefactors in sport, as are Red Bull, so it’s fascinating to see them partner up indirectly in two different deals.

“In terms of the value of the deal, I know Newcastle’s previous deal with Monster Energy was worth around £1million. I don’t know the finances of this deal, but I suspect it will be worth a fair bit more in relative terms – maybe £2-3million.”

With Newcastle getting a larger handle a more rewarding energy beverage business, it is another action in the ideal instructions in regards to increasing the club’s income.

That will assist Newcastle’s PSR scenario, on the back of a summer season transfer window that saw the club battle to sprinkle the money.

Red Bull’s well-known tagline is ‘it gives you wings’, however what Eddie Howe actually requires is a winger…