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Hot Wheels | Formula 1 | Partnership

Hot Wheels | Formula 1 | Partnership






For the very first time, Mattel, Inc.’s brand name Hot Wheels and Formula 1 are partnering to bring the sport’s fans a complete variety of its items. The brand-new line of product from the 2 renowned brand names will include F1 Teams and bring the adventure of F1 races to a 1:64 scale to provide a new method for vehicle lovers to play and gather, permitting kids and grownups to commemorate their enthusiasm for racing with Hot Wheels.

The very first item drop is an unique, distinctive collector die-cast, now readily available on Mattel Creations. This limited-edition Formula 1 cars and truck, decorated with an unique Hot Wheels racing livery to commemorate the collaboration, is a real collector’s product. It includes bespoke Real Rider wheels with interchangeable tires, a full-metal body and chassis, and a brand-new F1 casting. The Hot Wheels F1 die-cast likewise includes the number 68 on the nose, a lively nod to the year Hot Wheels debuted. Inspired by the Hot Wheels’ Original 16′ styles, the cars and truck is available in a collector’s ‘Kar Keepers’ clamshell case, providing the supreme collector and racing fan experience.

Roberto Stanichi, Executive VP of Hot Wheels & Head of Vehicles and Building Sets at Mattel, stated:

Hot Wheels has actually constantly had to do with supporting the opposition spirit, so the collaboration with Formula 1 is a natural and interesting fit. It will combine 2 of the biggest international fan neighborhoods to share their enthusiasm for cars and trucks and racing. In cooperation with Formula 1, we have actually produced a program that enables kids to duplicate the adventure of F1 racing, where they can drive like the pros and engage with our faithful neighborhoods on an international scale. Like us, F1 is everything about the adventure and cars and truck efficiency, and the broad collection we’ve produced will take F1 fandom to the next level, in addition to extra customer touchpoints like digital and retail activations.

Sold in more than 150 nations, Hot Wheels Single 1:64 Assortment was the primary product offered throughout all toys internationally in 2023. Formula 1, the best sports and home entertainment phenomenon and the most popular racing series in the world, is signing up with the Hot Wheels household. With more than 700 million fans and 24 races, the FIA Formula One Championship includes the world’s finest chauffeurs contending at more than 200mph on renowned and tough circuits around the world. The sport, which commemorates
Its 75th anniversary is next year, and it is developed as the peak of speed, style, and development.

Emily Prazer, primary business officer of Formula 1, stated:

The interesting cooperation will combine the adrenaline of motor racing and the enjoyment of toy cars and trucks and offer chances to see the great information that enter into an F1 cars and truck, all in the palm of your hand. It’s more than simply a collaboration; it’s an event of speed, imagination and development that will bring fans a brand-new method to engage with the sport.

FIND OUT MORE: The RM 65-01 McLaren W1 Automatic Split-Seconds Chronograph

Following the preliminary item drop, the multi-year cooperation in between Hot Wheels and Formula 1 is set to broaden throughout the 2025 season and beyond. This long-lasting dedication guarantees that fans can anticipate a constant stream of ingenious items and experiences that commemorate the adventure of F1 racing and the renowned brand name.








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