Following Jurgen Klopp’s psychological goodbye last season, the owners of Jurgen’s Bierhaus on The Strand in Liverpool city centre have actually chosen a rebrand. 

After the bar opened in 2019, fans originated from everywhere to follow the Reds’ fortunes and commemorate successes such as the club’s very first league title win in thirty years.

But after a total restoration, with Anfield souvenirs eliminated and Jurgen Klopp‘s name removed, the place is now unrecognisable.

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After relabeling their facility The Three Graces, in honour of the city’s popular waterside structures, the owners’ focus is now on putting regional artists and performers in the spotlight, along with screening live television matches for both the Reds and Everton.

In an interview with the Liverpool Echo, place partner Gary Baker stated: “The choice was because of Jürgen leaving Liverpool and the truth that, as a service, we required to endure.

“Things change all the time and we thought we should make the most of being opposite The Three Graces and having such a beautiful venue.”

The term describes the Port of Liverpool Building, the Royal Liver Building and the Cunard Building, all of which lie at Pier Head on the River Mersey, which is an identified World Heritage Site.

The bar’s brand-new broad appeal

Despite the bar formerly being mostly a Liverpool FC hotspot, the place’s brand-new remodellings have actually tried to clean the slate tidy and welcome all sports fans in the city to use the centers.

Baker included: “We have all this sport in the city and 2 great football clubs. Why not bring everybody together and commemorate that?

“This is going to be a hub for everyone to come together and enjoy watching sports, no matter what team they support.”

Despite brand-new Liverpool manager Arne Slot’s impressive start to life in the Premier League, winning all 3 video games with 3 tidy sheets, the owners have actually dismissed relabeling the place after him in the meantime, declaring “he still needs to build a reputation.”