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Mental Wellness at the Forefront with Crunch

Mental Wellness at the Forefront with Crunch

Patrick Williams, TheAHL.com Features Writer


Life moves rapidly and can often feel overwhelming. From personal challenges to professional hurdles, individuals encounter various obstacles that test their resilience. While some difficulties are fleeting annoyances, others can precipitate significant, life-altering changes that shape our identities, often against our will. The fast-paced nature of our lives demands that we develop effective coping strategies to manage these trials.

Even in the world of hockey, a sport that serves as an escape for many fans, stress is prevalent. For players, coaches, and staff, hockey is much more than a pastime; it’s a demanding business fraught with pressures related to contracts, job security, and performance. These professional stakes transform the game into a high-pressure environment, where personal and professional lives intertwine, leading to significant emotional strain.

Mental health challenges extend far beyond the arena and into everyday life, manifesting in various forms such as health issues, job loss, financial strain, and relationship difficulties. These experiences, including sudden tragedies and family conflicts, can lead to conditions like post-traumatic stress disorder. The impact of losing loved ones can weigh heavily on individuals, compounded by societal issues that contribute to ongoing stress. So, how can we effectively address these inevitable challenges? How can we prevent mental health struggles from spiraling into deeper issues, such as addiction? What support systems can we establish for one another during these tough times?

“Today, we are confronted with immense societal challenges, and it can be incredibly tough,” states Vinny Lobdell, a dedicated entrepreneur and philanthropist advocating for mental wellness, an issue that transcends all demographics. “The economic pressures faced by individuals across various sectors are substantial, making life even more challenging.”

This evening, the Syracuse Crunch will host a significant event—Mental Wellness Night—at Upstate Medical University Arena. This initiative represents a continued partnership between Crunch owner and president Howard Dolgon and Lobdell, who hails from Pulaski, N.Y. Together, they aim to promote mental wellness throughout the 2023 season and beyond.

The primary objective is to raise awareness about mental wellness, an area that Lobdell and the Crunch believe deserves much greater attention. Through this initiative, they aim to provide resources for addressing existing mental health challenges and implementing preventive measures. Last year, Ulrika Eriksson, a life coach and certified yoga instructor, joined the Crunch organization to introduce mindfulness and meditation techniques to the team’s front office.

Lobdell’s personal experiences have profoundly influenced his views on mental health; he tragically lost his older brother Rusty to suicide in 1995. In Rusty’s memory, the Lobdell family has made substantial contributions to Oswego Health, a nonprofit healthcare organization, ensuring that community members have access to the mental health services they need. The Lobdell Center for Mental Health & Wellness at Lakeview is dedicated to providing essential support across the Central New York region.

Sports serve as a powerful platform for highlighting important causes that might otherwise be overlooked. The Lobdell family has strong ties to athletics; for instance, Lobdell’s son, Noah, is currently a walk-on freshman with the Syracuse University men’s basketball team. The Crunch, a staple in the community since 1994, are adept at understanding their audience and creating impactful initiatives.

Specialty jerseys have long been integral to the team’s branding and marketing strategies. This evening’s game will showcase unique warm-up jerseys featuring a mental wellness theme; fans will have the opportunity to bid on these jerseys in a live auction following the game. Additionally, the building’s scoreboard will display related messaging, enhancing the event’s overall impact. Local organizations such as Safe Space and Right Mind Syracuse will set up informational tables in the arena concourse, collaborating with the Crunch to present a “Mocktails for Mental Health” event earlier in the day. This innovative approach aims to engage the community and spread awareness through enjoyable, non-alcoholic beverages, including a special Crunch-themed drink and craft activities.

This event offers a lighter approach to a critical issue that affects many individuals across society. The accumulation of life’s stresses can escalate quickly, exacerbating pre-existing mental health concerns. Lobdell emphasizes that addressing mental health is not merely an optional endeavor but an essential aspect of overall well-being.

“We routinely take our cars for check-ups,” Lobdell remarked. “In the same way, we must prioritize the health of our bodies and minds. Given today’s societal pressures—especially regarding parenting and financial challenges—we often neglect our mental wellness, when it should be our top priority.”

What Eriksson provides is akin to daily maintenance for mental health.

“Self-awareness and self-acceptance involve an honest evaluation of oneself without passing judgment,” Eriksson explained. “It’s about understanding who we are, recognizing what truly matters to us, and charting a course for where we wish to go. As we evolve, we must relish the present while simultaneously fortifying ourselves.”

“There’s a beautiful saying I hold dear: ‘What you think, you become. What you feel, you attract. What you imagine, you create.’ This rings profoundly true, as the energy we project often reflects back to us.”

This philosophy extends to how we treat ourselves and others; our actions can significantly influence our mental health and that of those around us.

“A saying we often use is, ‘Life is messy,’” Lobdell commented. “Whenever you pursue something meaningful or impactful, negativity tends to surface. It’s vital to remain true to oneself and allow achievements to speak volumes.”

With his son Noah being only slightly younger than many players on the Crunch roster, Lobdell can empathize with them as they navigate the early stages of their professional hockey careers and adulthood.

“These young men are still discovering their paths in life,” Lobdell noted. “Empowering someone to shine—whether you’re managing a business or leading a hockey team—centers on recognizing their strengths and affirming their worth. When individuals feel valued, it naturally brings out the best in them.”

“Howard is an exceptional individual,” Lobdell added. “He embodies a strong sense of humanity. His focus extends beyond just winning; it includes fostering an environment that allows individuals to thrive. His contributions to the local community are invaluable. Success carries a great responsibility, and with that comes the expectation that those who have much also give much in return. Howard truly embodies this principle.”

Mental health is a universal concern that connects everyone, whether you are a player, coach, staff member, fan, or even someone with no ties to hockey.

“Your socioeconomic status, attractiveness, or athletic prowess are irrelevant,” Lobdell stated. “Life is inherently challenging for everyone. Our mission is to remind individuals that when faced with difficulties, it’s essential to have conversations about them. It’s perfectly acceptable to not be okay. Finding an outlet and ensuring you don’t feel isolated is crucial.”

“Your vulnerability can transform into strength.”


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