Mike Tyson had hundreds of fans queuing for a potential meet and greet at his new coffee shop in Amsterdam.
The boxing legend was in the Netherlands for the opening of Mike Tyson Coffee Shop 2.0, and created a huge buzz in the Dutch capital.
The shop in Spuistraat has been bearing his name since March, but the 57-year-old flew over to officially open it with the cutting of a red ribbon.
Then the former unified heavyweight world champion sat down for a meet and greet with a number of his fans, but a few hurdles had to be jumped for those lucky few.
A total of €95 [£81] had to be spent in the cannabis shop to gain entry to a raffle that could then result with a meeting with the boxing legend.
Cannabis is legal in the Netherlands, and Tyson said he now uses it for pain relief having never taken it during his career.
“This is what I’ve always wanted,” he told the media. “I’ve been here on many occasions as a teenager, and I’ve always wanted to be part of the cannabis business.”
Since retiring Tyson has become a movie star, playing himself in The Hangover films, and he’s also shown his business sense with a cannabis empire.
He delved into the industry in 2016, and now has a 40-acre weed ranch in California. He also sells cannabis edibles with former rival Evander Holyfield, which come in the shape of the latter’s ear that Tyson famously bit a chunk out of in 1997.
After his trip to the city centre, Tyson then took some time to enjoy one of his other passions, pigeons.
The CEO and founder of the coffee shop, Adam Wilks, posted a video of Tyson meeting a pigeon trainer, and wrote: “Today was a truly remarkable experience.
“If you’re familiar with Mike’s passion for pigeons, you’d appreciate why we travelled to the Dutch countryside to meet a legend of the competitive bird world.
“Witnessing Mike’s joy and love in this happy place meant the world to me.”